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Alan Berry Motors
European Car Servicing for Gisborne
Welcome to Alan Berry Motors |
With our central location, we've made it easier to bring your vehicle into us no matter what make and model.
From our tidy and modern workshop our Fully Qualified Technicians can provide numerous Automotive repairs. These can range from basic Puncture Repairs, Battery Recharges, and Services right through to Engine Overhauls, Clutches, and can include Warrant of Fitness (WOF) repairs, Brakes, and Car Valets!
Also, we specialize in European vehicles such as Volkswagen, Audi, and Skoda and using the latest Diagnostic Equipment we are able to reset service computers, re-code keys, and possibly find a quicker solution to your vehicles worries and woes.
So whether its petrol or diesel, European, Japanese, or New Zealand New, you can be assured of receiving outstanding service from your local MTA member in Gisborne, Alan Berry Motors.
If you would like to be updated with our latest specials and news, please sign up below.
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Latest News
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VOLKSWAGEN: THE DREAM |
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When new Volkswagen CEO, Martin Winterkorn, stepped in and announced that Volkswagen was going to be the top of the International Automotive Industry, nobody paid much attention and especially to big statements made by a new 'suit.'
The year was 2007 and despite hitting record highs in sales, revenue, and profit, Volkswagen had decided they hadn't quite yet reached their fullest potential. So, Winterkorn and the board met together to devise a plan to make this happen. This is where the rumoured 'Strategy 2018' came into force. Though the outline of this scheme hasn't been made public, everyone is well aware of its objective. That is the promise that by 2018, Volkswagen will be the worlds biggest automaker.
In order for Volkswagen to do this they had to surpass both General Morots and Japanese giant, Toyota. Though Volkswagen was strong in most of Europe and had a growing market presence in China, VW still had a reputation for making unreliable and overpriced cars in the USA, and in Southeast Asia the VW brand was practically unknown. |
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When the auto world collapsed, Volkswagen had the luck of not being in the wrong places at the wrong time. Weak in the USA, they were spared heavy losses and because they were strong in places like Brazil and China where they had invested a long time ago, they profited from the growth in these markets. The collapse also saw GM going under and they re-emerged smaller which made Toyota No. 1 followed by VW.
Their formula to advance in the US market was based on a five pillar plan: the development of product designed for the US market, a change in brand positioning, increase efficiency of the dealer network, establishing an efficient and competitive organization, and local production to reduce exposure to exhange rates. VW's US chief Stefan Jacoby says he persuaded the board to build VW's first US plant. The board allocated $1 billion for the facility in Chattanooga, Tennessee, this to be the strongest pillar of them all. |
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Now with the number of embarrassing recalls Toyota had had to deal with, it seems an opportune time for VW to take full advantage and to prey upon Toyota buyers in the US. However, unlike other companies, they prefer not to use 'predatory practices' and choose to remain aggressive competitors counting on their plant in Tennessee, opening next year, to increase their US market share.
Recently VW bought a 19.9% share in Suzuki which ranks 4th in Japans market. Not only will VW have entry into Suzuki's growing Indian business but they will also have access to Suzuki's subcompact technology which will boost its small car development. Additionally the deal will increase VW presence in Southeast Asia.
Though the task seemed monumental back in 2007, as we near closer to that 2018 year, it seems more and more likely that Volkswagens aim of being the world's No. 1 automaker may actually become a reality. |
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